Providing value for blog readers should be paramount for bloggers and marketers. The following are quoted from one of the best ebook I ever read about blogging, Blogging Blueprint by Yaro Starak.

A pillar is blog content, usually an article, which does some very important things: 

•  It will bring in a rush of new readers and backlinks (other sites linking to your blog). 

•  It will continue to bring in more readers over time as you and other people refer to it, even though it may be buried in the archives of your blog.

•  Eventually it will bring in traffic from search engines (this is largely because so many other web pages link to it). 

•  You can list it in a separate area (like an articles page) with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.

• It is not time dependent, so in twelve months’ time it will still be relevant
and popular.

For the next post, I’ll put in the details on how to create Pillar articles.